// Marketing/Lead-Gen section + About the Owners section function MarketingSection(){ const ChromeTitle = window.ChromeTitle; const RedTitle = window.RedTitle; const Icons = window.Icons; const LightningArc = window.LightningArc; const capabilities = [ { n:'01', t:'Permit & Property Scraping', d:'New construction, pool permits, and property sales across our service area, pulled daily — every fresh permit becomes an outbound lead.' }, { n:'02', t:'God\u2019s-Eye Lead Map', d:'Live view of every prospect, quote, and install across PA / OH / WV / MD / NY. Cluster, filter, and dispatch from one screen.' }, { n:'03', t:'Inbound Capture, 24/7', d:'Calls, forms, DMs, even drive-by photo replies — all routed to one inbox with AI triage and instant first-touch.' }, { n:'04', t:'Quote-to-Close Automation', d:'Follow-ups fire on the right cadence. Stale quotes get a nudge. Hot ones get a call back inside 90 seconds.' }, { n:'05', t:'Built In-House', d:'Designed and coded by our eldest brother — also a Thraxel owner. No off-the-shelf CRM tax. The system is ours, and so is the edge it gives us.' }, ]; return (
MARKETING · LEAD-GEN · BUILT IN-HOUSE
We don't wait for leads.
We build the system that finds them.

See it in action in the walkthrough above — the same automation backbone behind Thraxel AI Hub powers our own marketing engine. A custom platform built in-house by our eldest brother and Thraxel co-owner. Every permit, every property sale, every inbound DM funnels into one map.

{capabilities.map(c=>(
{c.n}
{c.t}
{c.d}
))}
WANT THIS FOR YOUR BUSINESS?
We license our platform to non-competing home-service companies. One stack, no SaaS bloat, fully managed.
Talk to the Builder
); } function OwnersSection(){ const ChromeTitle = window.ChromeTitle; const owners = [ { name:'AJ', img:'public/img/owners/aj-new.png', focus:'Founder', obj:'center 22%', ar:'4/5', fit:'cover' }, { name:'Tyson', img:'public/img/owners/tyson-fixed.jpg',focus:'Founder', obj:'center 50%', ar:'4/3', fit:'cover' }, { name:'Camden', img:'public/img/owners/tyson.jpg', focus:'Founder', obj:'center 50%', ar:'4/3', fit:'contain' }, ]; return (
FAMILY-OWNED · BROTHER-RUN
Formerly 160 Glow. Brothers In Lighting.
Now Thraxel.

Thraxel is brother-owned and brother-run. Every install, every quote, every late-night service call goes through us — not a call center, not a franchise. Every line of code, every mockup image and design, every quote — done by the three of us. When you hire Thraxel, you hire family.

{owners.map(o=>(
{o.name}
{o.focus}
))}
EVERY THRAXEL INSTALL · BACKED BY OUR INSURANCE POLICY & MANUFACTURER-REQUIRED INSTALL CERTIFICATIONS
); } Object.assign(window, { MarketingSection, OwnersSection });